03-20 06:26 Eoko 14725 - USR
 
|  Ladies, gentleman, ladds and lasses. Do "randomly named" colors make you arch a brow in question? Are you tired of seeing black or white advertised, only to be bombarded by dark purple, teal or some various shade of gray? Do you just wish that what that alluring topic title promises might one day be the truth? Well, look no further. Join with me and we will embark on a journey of truth in advertising! Pony Island Tactical Advertising (PITA) has been something I've considered for quite a while, and due to a recent discussion, have decided that today is the day to bring this little endeavor into light. Now, I don't expect everyone to agree off the get go, and I'm happy to change some things up if a majority wishes it. Don't worry. Things won't be all that strict, and if your preferences are more so, you are still very welcome to become a part of PITA. The first focus of advertising is going to be defining acceptable ranges for claiming certain colors. These are the key words used in Thread Titles in order to draw in your buyers. To do this, we strictly use hexes to determine color, rather than what is visible on our personal monitor. |
03-20 06:26 Eoko 14726 - USR

| White & BlackThese are two of the "big" colors that get a lot of attention. "White" and "Black" are buzz words and generally catch people's attention. Where you run into issues is when you are using them to sensationalize a pony that really isn't that white or that black. People get excited and click the thread only to be disappointed. This disappointment can turn into negative feelings toward the seller. All in all, it doesn't get your ponies sold. PITA's General Rule to White20 or less points from Pure White when using combos such as Red/White, Blue/White and Green/White*. This is due to the fact that ponies generated with these combos often come out with an obvious tint. It may not be noticeable to you, but it may be very noticeable to other users.Pure White - 20 Off - 30 Off
  30 or less points off Pure White when using combos such as Lightest Gray/White, Red/Cyan, Black/White*. This is due to the fact that there is no tint, or at least, very rarely. The even displacement of the R, G and B hexes allow for a visibly acceptable "white color".Pure White - 30 Off - 45 Off
  PITA's General Rule to Black20 or less points from Pure Black when using combos such as Purple/Black, Gold/Black and Teal/Black. This is due to the fact that ponies generated with these combos often come out with an obvious tint. It may not be noticeable to you, but it may be very noticeable to other users.Pure Black - 20 Off - 30 Off
  30 or less points off Pure Black when using combos such as Darkest Gray/Black, Red/Cyan, Black/White. This is due to the fact that there is no tint, or at least, very rarely. The even displacement of the R, G and B hexes allow for a visibly acceptable "black color".Pure Black - 30 Off - 45 Off
   As these are two main offenders in false advertising, whether you claim "Pure White/Black", "Close to Pure White/Black", or simply "White/Black", you must abide by these numbers. Should you be close to them and feel the pony is still suitably White/Black, you may use "Whitish" or "Blackish". Continued overuse will result in a warning. It is not a scapegoat to continue to get around set ranges. You may also advertise Blackish/Whitish ponies as "34 off Pure White" or "42 off Pure Black". This is still completely accurate. However, it takes up a lot of characters. *Do be aware that these combos are simply examples as ways to easier understand how "tint" will be more visible, or what "even distribution" is. The same restrictions do apply to ponies other than starters. As an example 242|240|253 would definitely have a blue tint, whereas 251|248|253 would have no tint. |
03-20 06:26 Eoko 14727 - USR
 
| Pure ColorsFor the sake of this club, pure colors come in two categories: Primary: Red, Yellow, Green, Blue, Cyan, Magenta  Secondary: Ruby, Gold, Emerald, Sapphire, Turquoise, Amethyst (Dark Red, Dark Yellow, Dark Green, Dark Blue, Teal, Purple) (Korr's Diamonds/Silver/Onyxes can only only be claimed as "Pure Korr" as they are not found on the Generator.)PITA's General Rule to Pure Colors20 or less points from that color if using any 1 x 2 combo, such as Red/Yellow, Green/Cyan, Teal/Sapphire. Pure - 20 Off - 30 Off
  30 or less points from that color if using the less likely combos of Red/White, Blue/White or Green/White. Pure - 30 Off - 40 Off
   While we can agree that 30 off on the first and 40 off on the second are still very "yellow" and "green" on the spectrum, they are getting a little far away from "Pures" to really be claimed as such. Remember, this doesn't mean you can't claim a 45 off Pure Yellow pony as " Yellow". You just can't claim it as " Pure Yellow" or " Close to Pure Yellow". |
03-20 06:26 Eoko 14728 - USR
 
| Legion & Club ColorsMatchmaker has done us all a wonderful favor by giving us the color matcher. However, some users do not understand the fact that many of the colors on there only apply to specific clubs. Thus, jumping around and screaming they gen'd a pony who happens to be "Ginger Blaze (E'et Linath)" or "Blue Raspberry Popsicle (Sugar)" really won't mean much when trying to sell, unless they find a buyer who collects those club colors. Because of this, the only time to really showcase "club colors" are when you have actually generated a "pure" club color. This may not even be worth noting in the title, but can be done in the body of the post. There are those that do look for close-to-pure club colors for breeding purposes too. So mentioning 1-10 off a pure club color may be useful in the body of the post. However, don't be expecting it to really increase the price tag of the pony. Currently, the two most commonly/easily recognized club colors are Azuyan's Legion/Gap colors, and the Sugar Club. The Color Matcher and Color Club TablesColor MatcherAzuyan, Gray Legion, Spectral Legion, Sugar Colors, E'et Linath, Jewel, Banana, Lagoon, Nut Clan, Biosphere, Secret Garden |
03-20 06:26 Eoko 14729 - USR
 
| |
03-20 06:26 Eoko 14730 - USR
  | S-Genes in Color AdvertisingThis is pretty simple really, so I will write it in point form. - Paint, Blaze, Stockings, or any other variation on a Default White S-Gene may not be claimed as "White" on a pony. - BFade, FFade, Fade, or any other variation on a Default Black S-Gene may not be claimed as "Black" on a pony. And as a bonus, I have written some little ditties over the years. When Black is what you're advertising, Fade is really considered lying. And if instead you think it's White, Paint or Stockings isn't right.
 If you see Fade, Black's not the shade.
 If you see Paint, White it ain't. |
03-20 06:27 Eoko 14731 - USR
 
| Member Perks!You must be on the Member List in order to use these icons. Siggy Banners: [* URLhttp://www.ponyisland.net/index.php?src=forum&sub=replies&forum=37&topic=2747521][IMG *]http://im1.ponyisland.net/gallery/187430/343063.png[/IMG][/URL]  [* URLhttp://www.ponyisland.net/index.php?src=forum&sub=replies&forum=37&topic=2747521][IMG *]http://im1.ponyisland.net/gallery/187430/343064.png[/IMG][/URL]  [* URLhttp://www.ponyisland.net/index.php?src=forum&sub=replies&forum=37&topic=2747521][IMG *]http://im1.ponyisland.net/gallery/187430/363376.png[/IMG][/URL] Thread Stamp:  [IMG *]http://im1.ponyisland.net/gallery/187430/343065.png[/IMG][/URL] You may use the above image in any and all Sale and Live Auction threads as a way to establish yourself as a reputable and true advertiser (base on our rules) at a glance. You may also place the image in pony presentations as long as you do one of two things: a) If all of the colors you are describing fall into PITA accepted standards you may place the stamp with no issue. Aka, only list hexes such as "17 off Pure Black", "5 off Pure Red". You would leave off hexes like "35 off Pure Yellow". b) If some of the hexes fit into PITA allowances, you may use the stamp. If you wish to also make note of "non-PITA-notable" hexes, you must make some notation in regard to those hexes not being within PITA's allowances. An example of this would be: Quote : 5 off Pure White 16 off Pure Red
Non-PITA-Notable 32 off Pure Red 28 off Pure Green.
(Remove Asterisks and Spaces to Use) Warning:  As a member of this club, you must abide by the rules set out. If it comes to my attention that you have falsely advertised a pony for Sale or Auction, I will PM you and explain that you are being warned for going against club rules. People are free to PM me if they see a club member doing this. Your tips will be considered anonymous and no one will ever know who told me, or if I found it myself. Only I can send a warning PM. Vigilante behavior will result in immediate removal. Ban:  After receiving 3 warnings, your name will be removed from the Members list and you will not be allowed to use PITA icons or PITA's name in your threads. Should you continue to do either of these things, I will PM you and explain that you have lost membership and must discontinue use of our icons/name. Only I can send a ban PM. Vigilante behavior will result in immediate removal. You may reapply for membership after a period of 6 months has passed. |
03-20 06:27 Eoko 14732 - USR
 
| Other General ConsiderationsThis will cover aspects of advertising that may not be strict rules, but are things to think about.Embellishing Solely For AttentionQuote amykwyjibo:I have noticed one thing I feel is missing from the club goals, since this is all about advertising and not strictly about colors...maybe... Some advertising adjectives annoy me a bit, like "Stunning" "Breathtaking" and "Jawdropping" ponies...when they turn out to be gray or muddy. Don't get me wrong, because I love gray ponies, but the only thing jawdropping about them most of the time is "*jawdrop* They described this as 'jawdropping'???" What are everyone's thoughts on this? And is it possible to quantify an "amazing" type adjective? I mean could you reserve a term like "breathtaking" for something strictly less than 5 points off a pure hex or something? Seriously. I feel like that is just as much false advertising as the whole 'how close to black is black' issue.
Natural ColorsQuote czerniana:Natural ponies are meant to mimic real life pony colours, with as close to real life genes as possible. (genes are more personal, and depends on the buyer)
Natural does NOT mean greens, or really light pinks, or bright red and yellow. It means a colour that you would see driving down the road in the country and spotting a horse, or a cow, or a goat even.
If you are going to be advertising "naturals" of other animals, it might be good to upload an example image to your PB or PI Gallery to show why the pony is natural. Otherwise it will most likely be assumed you mean a natural color as seen on a horse in real life.It's all Shades of GrayQuote Calomel:As for the Gray issues, I would call the A2A2A2 pony a "Neutral" or "Pure" gray. Grays that tint toward green or blue are "Cool" grays and ones that tint toward red are "Warm" grays. It still looks visibly gray, but not a pure, neutral one.
Once again, tint is the biggest issue. It is something to consider and make note of when selling. Disclosing all information pertinent to your pony also prevents people from commenting on it later. Bellow are examples of a Warm, Neutral and Cool Gray:  Threatening with Death/Release of Sale PoniesQuote Jayfeatherlover:I think you should add something about people who "threaten" people to buy ponies with titles like "Buy these Ponies or they die!!".
Things like "Buy These Ponies by __:__ or I will Release Them!" or "Buy These Babies Before They Die!" are not edgy and enthralling. They are far more akin to orders and threats, and will turn off a buyer. If you are selling ponies close to the time they may die, it is okay to make sure people know that. But don't use it as a threat or a thread title. Saying "Please be aware that these ponies will die at the __:__ tick, so if you purchase any, make sure to name them right away." is far more beneficial than "Buy or They Die!!", pleasant rhyme aside.Visible Hexes versus Literal HexesQuote Afanen:I have the sell forum still up in my ticker and saw double black hexed MP scroll by, so of course I clicked and the thing was bright yellow (I think it was 26 off pure yellow) with okapi. I was beyond frustrated with that. Oh the pony did have two black hexes, but they would never be seen (hair extra and extra 1).
Even though it did say hexed and not visible (should have taken that as the first hint to bad news), I felt that it was completely misleading.
This is another common pet peeve that can lead buyers to turn their head away and close the thread. What is a 5 off pure black hex in the E1 going to do for 90% of people with say, a Uni with Blaze and Stockings? Not a whole lot. Heck, you need to gen 3-7 more ponies to bring that out in a TV or QV, and at that point, how much is Pony 1 really contributing?
If it's in the E1, it's not going to mean much of anything unless it's on a pony that visibly shows E1 on wings/tummy fur/scales, or has QStripe. If it's in the H2 and the pony doesn't carry or show a Hair gene, it's the same thing. Even eyes are a wishy-washy location as their visibility is generally poor on most breeds.
Try to focus on visible colors in titles. It's fine to promote "TV/QV potential", especially in the body of the sale or LA thread. This can sometimes encourage the more adventurous users to buy or bid and work out a nice new project. If the color is not going to be visible on the pony you are selling, or its direct offspring, don't try to use it as an attention grabber. It will just make people angry, like this >: | Examples of Thread TitlesQuote amykwyjibo:DVSO fairy boy, shows mstripes/csocks, Bright Colors! [Sell] DC starter uni, carries hdapples and ffade, pale yellow hair Twin hybrid merdragons for sale, stocking/tips, pure black body! Maxed mixie reindeer, great for questing, only 50k! DVSO from DVS parent, natural colors, 37 UDLs!
|
03-20 06:27 Eoko 14733 - USR
 
| Member List .:Bubble:. .:Juggalette:. ~Chaos~ AcidStar Afanen amykwyjibo andrealeeanne Angelique AranelSaraphim Athenae Avril x Azumi BdRyu Belaria Bootspy Broadway Baby Calomel Casdeth Casslean Cats ClareRivers Czerniana Dale DJ610 ErianaMoon Esor Fayrin Felicia Queens Flora Gerfette HylaMae Hyzenthlay Iali Iridessa Isilcu Ivystar Jayfeatherlover kara_thrace katsuki Katter Keely DiamondDust Keeper Kinkajou La La Lamprocapnos Lady Lemon Legendary lianya Lilac Riverbrook LunarKry LvSoulFriend MadMooCow Matchmaker Mewze MoonAngel Night Nightfeathers Ninetales Optimus Prime's Girl PaintdGryphon Painted Ponies Paris Parquat Pawz Pearl of the AshTree PrincessOfDarkness PrismRider Ranpha Rein Rhaxma rhianoran Role Player RomaniRaven Romkira rosasea Rose390 RussianGal Samona Shenzayu Shatyr Shiverdam Shydancer7 Sigyn Skit snomon SomeoneSneaky Stalit star_gazer Steamwork Sprocket Stuttering Tsundere Summer SunRaven01 Sweet~Intoxikation Tasmen Teddy The Midnight Panther Tragic Tribbler TriplePrism TurquoiseGiraffe ukoku Vasarai Vicious Viper Whiskery White Cat WindWhistler Wing Weaver wingedvictory x.Jennifer.x YellowTang22 yruvian Zoot _Emobabe_
Member's Sub(s) Who May Post Sales ~The Fallen Angel~ Angelfeather Arrianvir Astral Guidance Autobot Angel BdRyu's Projects Cirroth Darkened Dreams December's Wish DiamondDust Store Dream-Land *ErianaMoon Sales* *ErianaMoon Sales2* Esor1 Esor's Sales Fauna Felicia Overflow Felina Final Dreams Gypsy Gem Sales Hyzenthlay IV Jadetyger Lady Sunbloom LR Selling Stables Morrigan Mysteria94 Painted Gallery Painted Questers Pirianth PrismStables Retail Clare SecondSneaky Shadow Cat Shinismi Small Lady Swallow Tail TragicDesires Vicious Venom YellowTang DVSOs YT Sales
Member Total: 108 |
03-20 06:57 Vasarai 945 - USR
 
| Vasarai
I agree with what you mean. Many people I come across call the colour what is on their screen, and the hex is actually totally different. |
03-20 08:07 Steamwork Sprocket 59 - USR
 
| Steamwork SprocketI couldn't agree more, thank you for putting this up! Maybe we should have Fantasy's colour chart as a "what not to do" list?  |
03-20 08:10 RomaniRaven 1894 - USR
 
| RomaniRaven sales acct - Gypsy Gem Sales I am in total agreement with all that I have read here. |
03-20 08:18 Eoko 14735 - USR
 
| Glad to see some interest. ^^ Fantasy's color chart would be an amusing little addition for the spare post. I'll give her a couple days in case she wants to add more though. |
03-20 08:47 parquat 78 - USR
 
| Parquat
I agree with this club and would love to be a member |
03-20 09:08 yruvian 11854 - USR
 
| yruvian
Some sales may be posted from Lady Sunbloom, if I forget to switch. |
03-20 09:33 Cat 20013 - USR
 
| Cats |
03-20 10:23 TurquoiseGiraffe 307 - USR
 | TurquoiseGiraffeThough I'll admit I'm a little ticked that the boy in my sig is 31 off white.  |
03-20 10:38 Eoko 14736 - USR
 
| *giggles* Well, nothing stopping you from calling him white on your own.  Just don't advertise him as "omg so close to pure white your eyes will pop outta your head!" and you'll be fine.  I have plenty of ponies that are off these ranges that are "good enough" for me. But I ain't going around trying to sell them as something they aren't either.  |
03-20 10:42 Cat 20015 - USR
 
| I have a question for you - what would you call this pony's body? Black or black-ish since the brown lair is clearly visible?   Her hexes: Eyes: 146|154|147 Hair: 000|000|006 255|016|014 Body: 013|000|000 Extra: 180|174|170 236|235|229 |
03-20 10:57 Eoko 14737 - USR
  | For something like that, I think you still have every right to claim "close to pure black". What I would personally do is mention the "brown tone" or "red tint" within the post itself. Honesty is really a good policy here. When people can say "ah, yes, definitely close to black, but it's nice to see she sees the tone too" it adds further credibility. ^^ |
03-20 11:07 Cat 20016 - USR
 
| Alright, thanks! ^^ |
03-20 11:46 casslean 4512 - USR
 
| Casslean
So tired of green "pure white" ponies |
03-20 13:21 PaintdGryphon 11541 - USR
 
| I have a question before I decide whether or not to join. I love the premise of the club, however my concern is this:  Body: 249|251|133 (13 off of your 255|255|136 standard) I have, and always will, called this Buttercream. Not Buttermilk, but cream. Wikipedia has this picture to demonstrate Buttercream:  So, would advertising such a pony, within your colour specifications, as 'Buttercream' garner me a warning/ban? If so, I'm afraid I'm out. Please don't take this as an insult in any way...it's just my own opinion.  |
03-20 13:34 Ninetales 94 - USR
 
| Ninetales |
03-20 13:36 HylaMae 6474 - USR
 
| @PG, that is buttercream frosting, named for its ingredients rather than its color. I'm not sure if that counts, since actual buttercream is much lighter, more white-ish. HylaMae for the club! Muahaha. *steals banner* |
03-20 14:07 PaintdGryphon 11542 - USR
 
| Quote HylaMae:@PG, that is buttercream frosting, named for its ingredients rather than its color. I'm not sure if that counts, since actual buttercream is much lighter, more white-ish. 
HylaMae for the club!
Muahaha. *steals banner*
I know that lol....but be that as it may, I and many people I know associate the term 'buttercream' with the colour of the icing post-manufacture. In my entire life, buttercream has been interchangeable with a type of icing and a specific pale yellow colour. As I am entirely too old to change now, I wanted to be clear on this one colour for the club. If the club says nay on the use of buttercream as a colour term, I simply won't join, no harm no foul, no hard feelings. But I'm not going to change this one term in my mind...it is, and always has been, buttercream to me.  |
03-20 15:13 Rhaxma 14032 - USR
 
| Rhaxma for the club.
Thank God some sellers see sense. |
03-20 15:22 Angelique 16268 - USR
 
| Angelique
Love this! |
03-20 15:25 Nightfeathers 35518 - USR
 
| Nightfeathers |
03-20 15:55 Pearl of the AshTree 1154 - USR
 
| Pearl of the AshTree
Ahh, the 'ol butter milk *Gasp* argument. Very fun to read! |